Bertrand Newton is founder and head of AdBack. Newton first became involved in politics over fifteen years ago, when he joined the “No Blood For Oil” coalition at the Berkley Campus of UC, a key member of the California Peace Coalition. In 1992 he briefly transferred to Oxford in England where he read economics. Dissatisfied at the lack of salesmanship shown by progressive forces on both sides of the Atlantic, Newton quit college and went into advertising. Over the next decade, Newton travelled the world gaining expertise at marketing everything from shampoo to cell phones in Brazil, Japan, Australia, Malaysia and the Netherlands.
During the 2004 Presidential Election, Newton re-entered politics, but this time armed with invaluable marketing experience which prompted the Toledo Leader to dub Newton "the future... Karl Rove of the Democrats."
Newton caught the attention of many Democrats after he put together a team and ran the successful "GayBack 2004" campaign which targeted gay and lesbian voters in the crucial swing state of Ohio using narrowcasting marketing techniques such as text messaging, truck-side advertising and targeted display advertisements in restrooms.
Newton brings with him fifteen years of campaign experience in both the political and corporate world.
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